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Netflix Originals
Tipo de proyecto
Branding, Visual Identity, Advertising
Fecha
2015 - 2019
23 Comedy Specials for Mexico, Chile, Argentina, and Colombia
Creative lead for development in collaboration with talent and the Netflix USA art department for the branding of each special. Coordinated 360 campaigns, digital content generation, and audiovisual and photographic production.
The challenge was to create a digital and ATL campaign to fill the venue without mentioning that it would be recorded for Netflix, and to create a new identity accompanied by a digital strategy for the final product as a Netflix Original Comedy Special.












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