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Netflix Originals

Tipo de proyecto

Branding, Visual Identity, Advertising

Fecha

2015 - 2019

23 Comedy Specials for Mexico, Chile, Argentina, and Colombia

Creative lead for development in collaboration with talent and the Netflix USA art department for the branding of each special. Coordinated 360 campaigns, digital content generation, and audiovisual and photographic production.

The challenge was to create a digital and ATL campaign to fill the venue without mentioning that it would be recorded for Netflix, and to create a new identity accompanied by a digital strategy for the final product as a Netflix Original Comedy Special.

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